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AppeGroup offers our clients a special level of service that extends far beyond development of a project. Our preference is to be involved with your projects as early as possible, serving our role as advisor and mobile expert to help guide a project to its best potential. Besides offering our expert guidance at a project level, AppeGroup also provides enterprise level mobile strategy consulting.


It all begins with the right questions. What are you hoping to achieve with the first release version? How does your project relate to the trends in the marketplace? What is the most likely situation a user would engage with your App? We want to learn, listen and understand everything we can about your market, your perceptions and goals. All of this information serves as the foundation for our own analysis and dissection that evolves into a strategic plan and recommendation plan.


AppeGroup prides ourselves in our commitment to design of mobile projects in the broadest definition of the word. Design begins with the simple question of what the project does and doesn't end until the selection of screenshots used to market the app are selected. Everything in between can benefit from design attention.


The Architecture is the LOGIC of the app; navigation, flow, user-experience — all variations on the same concept: The logical connection of all parts of the project are defined by an architectural blue-print that must be clear, easy to follow and complete. The AppeGroup designs project Architectures that provide clarity and definition to the most complex of apps.

Art Direction

The initial Design of how an App looks and feels to use is considered the Art Direction phase. Here, AppeGroup's Design Lab develops sample screens that capture the overall style and character of the project. Within a few rounds of concepts and reviews, our team and client can reach a consensus on the overall look of the App based on the sample screens which have been fully designed.

U/I Design

Based on the Art Direction, a complete set of User Interface (U/I) assets are created. With this set of designs, all screens and components for the app will be defined and all master art completed. At the end of the U/I Design phase, a full library of screens is provided for client approval.

Specification Package

Merging the Architecture, Art Direction and U/I Designs, a Specifications Package is completed that includes all of the items in final form along with any special notes and definitions that may be needed for clarification during development. This package serves as the complete Design package our Design Lab can provide for any project.

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